Nearly 8 in 10 small businesses in Pakistan see digital payments as necessary for business recovery, as revealed in new Visa Small Business Recovery study

  • Visa’s “2021 Small Business Recovery” study shows that more than half of surveyed merchants in Pakistan feel optimistic about business recovery. 
  • 55% merchants surveyed said card payments were their customers’ preferred payment option
  • Although cash is still dominant, more than 50% of merchants surveyed plan to offer digital payment options soon to address growing demand for digital payments 
  • 74% retailers surveyed expect eCommerce will continue to grow post-pandemic