How to advertise online
Social media channels: Your business’s own social media account can help show off your brand, engage with customers and share information about your products and services for free.
Social media ads: Paid social media ads can help reach more customers by raising awareness and driving traffic to your business.
Pay per click ads (PPC): PPC are ads on internet search engines and other websites. You pay to have your ad appear when certain keywords are searched for and you get charged for each click on your ad.
Cost per impression ads (CPI): With a CPI ad you pay a fee per thousand views your ad gets, whether or not the people who viewed your ad clicked on it.
Cost per action ads (CPA): With CPA ads, you only pay when someone takes a specific action, such as signing up for your email list or buying your product.